The process of registering to vote is something many people like to avoid, much like going to the DMV. Well now, the state of Oregon has passed a law connecting both of those together for this first time in any US state. Gov. Kate Brown has signed that legislation which will cause anyone with an… Read more »
Electoral candidates have used a “pledge to vote” tactic in order to get voters to commit to voting. In years past, pledges have been made when candidates walked door to door with clipboard and pamphlet in hand. They also assigned members to contact voters via telephone. The purpose of the above was to get voters… Read more »
The definition of Voter Targeting or “Microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used… Read more »
Voter turnout has been on the decline over the last few years. Various reasons and factors are affecting election turnout and why voters aren’t showing up to the polls; candidate appeal, voter ID restrictions and laws, political party struggles… The list goes on. But in a data report by compiled by Michael McDonald of the… Read more »
