Electoral candidates have used a “pledge to vote” tactic in order to get voters to commit to voting. In years past, pledges have been made when candidates walked door to door with clipboard and pamphlet in hand. They also assigned members to contact voters via telephone. The purpose of the above was to get voters… Read more »
The definition of Voter Targeting or “Microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used… Read more »
The dilemma, it is Election Day and you get out of work late and know you should go out and vote. But you are not educated on who the candidates are that are running for office or really what issues they stand for. This is a problem some if not most registered voters face. How… Read more »
The time up to an election and during can be stressful for any person who is involved, from the candidates down to the poll workers who help count the votes. But there’s no more crucial time to stay diligent with the information you have from the election you just had. Post-election time has very important… Read more »
Voter turnout has been on the decline over the last few years. Various reasons and factors are affecting election turnout and why voters aren’t showing up to the polls; candidate appeal, voter ID restrictions and laws, political party struggles… The list goes on. But in a data report by compiled by Michael McDonald of the… Read more »
