A large part of a political campaign is marketing. You need to properly market your political candidate to ensure that people know who they are and what they stand for. Marketing a political candidate can help boost voter turnout and encourage swing voters to cast their ballot for your candidate. Here’s how to start:
Create a brand
Marketing is all about branding. Creating a brand is essential to helping voters understand who a candidate is and what they stand for. It creates a central vision that voters can rally around. Barack Obama’s “Yes, We Can” slogan is a prime example, creating a brand that centered on hope that resonated with much of America’s electorate. When creating your own brand, you’ll want to think of slogans, colors, fonts, and logos that speak a clear and consistent message about your campaign.
Build a mobile-friendly website
Websites are essential for political candidates. They’re a one-stop-and-shop place for voters to learn everything they need about your candidate. A website should include a candidate’s history and bio, their positions on popular topics, a donation form, an endorsement form, and a volunteer form. A website should also be mobile-friendly, as up to half of voters will be viewing your website from a mobile device.
Have a social media campaign
The 2016 election proved just how powerful social media can be for political campaigns. Your campaign should have a clear and active presence on all social media platforms, including Facebook, Twitter, Instagram, Pinterest, and Reddit. Post regularly, engage with your audience, and don’t forget to invest in social media ads.
SEO stands for Search Engine Optimization. This is what determines which sites are at the top of Google’s first page. Since more and more voters are looking to the internet to find information, it’s essential that your website has good SEO practices. Why? Because good SEO ensures that your candidate’s website will appear first on Google, rather than your competitors.