Tag: email campaigns

How to Use Email Campaigns for Voter Targeting

person looking at email on phone

Voter targeting or “microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used when trying to… Read more »