Tag: email campaigns

Destroying The Get-Out-And-Vote Mythology

Destroying The Get-Out-And-Vote Mythology

In many political parties, labor unions, associations, credit unions, co-ops and condo associations, schools boards, contests, and lotteries the person in one of the organizations that’s in charge of running the election usually has to only do it once a year. Elections are only a minor piece that makes up the whole pie of what… Read more »

Voter Targeting Increases Election Turnout

Voter Targeting Increases Election Turnout

The definition of Voter Targeting or “Microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used… Read more »