Voters are the most crucial part of the voting process. Voters are supporters and supporters are the people who can be counted on. However, far too many candidates schmooze voters only until election day; after that, voters will never hear another word.
While the election may be over, it’s still important to show voters you care about their well-being. Doing so will set you apart from future candidates and encourage voters to re-elect you. Here’s how to get started:
Set up a trusting relationship and don’t be afraid to be transparent. Involving voters with the who, what, where, when, and why of your plans will earn their respect. While you obviously cannot share every detail of your plans, sharing whatever information you can will go a long way.
Send out personal emails
Personal emails are a great way to show you care about your voters’ dedication. To really meet the mark with your voters, it is not wise to send out mass emails. Instead, send out individual emails to say thank you, ask opinions, and share upcoming news.
If you find you have too many constituents to do this with, try to find other ways to personalize email campaigns. For instance, you can use a voter’s first name in the email or use emails to highlight personal stories (see below).
Is there a particular voter’s story that moved you? Or maybe there are a small group of voters who volunteered for your campaign? Showing some recognition for these individuals will mean a lot to them and to your other voters.