Category Archives: Voter Targeting

Voter Targeting Increases Election Turnout

Voter Targeting Increases Election Turnout

The definition of Voter Targeting or “Microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used… Continue Reading