Category: Voter Targeting

How to Use Email Campaigns for Voter Targeting

person looking at email on phone

Voter targeting or “microtargeting” is the use by which election campaigns and political parties’ use direct marketing and “data mining” techniques, which involves predictive market segmentation. Segmentation is the science of splitting up your target audience into groups based on various behaviors, demographics, interests and/or other characteristics. These concepts are widely used when trying to… Read more »

Read All About It: Digital Reporters Now Unionizing

Read All About It: Digital Reporters Now Unionizing

In today’s world, more and more people are getting their news from online news sources. With this shift in attaining information and a recent trend of workers organizing in newsrooms, it makes sense that some of these workers would unionize to protect themselves. That is exactly what the staff at The Guardian US with the… Read more »